State-of-the-Art Office on Deen Dayal Upadhyay Marg to Serve as Hub for 2029 Lok Sabha Campaign, Integrating AI for Grassroots Outreach
Published on: September 29, 2025
By: BTNI
Location: New Delhi, India
Prime Minister Narendra Modi inaugurated the revamped Delhi BJP headquarters on Deen Dayal Upadhyay Marg on September 29, 2025, transforming the aging structure into a cutting-edge digital nerve center for the party’s national operations. The ₹150 crore facility, spanning 50,000 sq ft, features AI-powered war rooms, virtual reality training modules for karyakartas, and a data analytics suite to micro-target voters using 2024 election insights.
Modi, addressing over 5,000 workers, described it as a “temple of ideology” embodying Deen Dayal Upadhyaya’s integral humanism, while unveiling plans for 1 lakh digital kiosks nationwide to boost membership drives. Delhi BJP chief Virendra Sachdeva highlighted its role as a “values incubator,” fostering youth wings and women empowerment cells amid the party’s push for 370+ seats in 2029.
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The event, attended by Amit Shah and JP Nadda, coincides with internal surveys showing BJP’s urban surge in Delhi, where it aims to reclaim MCD dominance. Critics from Congress labeled it a “gimmick” amid rising unemployment, but supporters see it as a tech leapfrog over rivals. With features like solar panels and eco-friendly designs, the HQ aligns with Modi’s green agenda, positioning BJP as India’s most digitized political machine and setting the tone for upcoming state polls in Bihar and Maharashtra.
