Published on: August 19, 2026
By: BTNI
Location: Raipur, India
The Bharatiya Janata Party’s growing emphasis on digital communication and social media has brought renewed attention to the organisational journey of Chhattisgarh-based leader Deepak Maske, whose experience in political communication and digital campaigning has earned him a significant role in the party’s wider social media ecosystem.
Maske’s journey in political technology and digital communication is not new. His association with the BJP’s Information Technology and social media activities in Chhattisgarh goes back more than a decade. A PTI report published in 2013 had identified Deepak Maske as the head of the BJP’s IT Cell in Chhattisgarh and quoted him discussing the party’s strategy to reach voters through Facebook, WhatsApp, videos and other digital platforms during the Assembly election campaign.
That early experience has assumed greater relevance in today’s political environment, where social media has emerged as one of the most important platforms for political communication, public outreach and election campaigning.
A journey shaped by technology and political communication
Maske is known within BJP circles for his understanding of technology, digital communication and the changing behaviour of social media users. His ability to understand emerging digital trends and translate political messaging into contemporary formats has been regarded as one of his key strengths.
Over the years, political campaigning has undergone a major transformation. From conventional public meetings, posters and print publicity, political organisations today increasingly depend on Facebook, Instagram, YouTube, WhatsApp, X and other digital platforms to communicate directly with citizens.
This transition has created a new generation of political communication professionals, and Maske’s long association with the BJP’s digital organisation places him among those who witnessed and contributed to this transformation from its early stages.
Experience across election campaigns
According to information shared by party sources, Maske has been associated with social media and digital campaign activities in several important election environments, including West Bengal, Bihar, Chhattisgarh and Madhya Pradesh.
His role in strengthening digital outreach and coordinating social media communication during election campaigns is being viewed as an important part of the BJP’s expanding digital strategy.
The significance of such work has increased substantially as political parties increasingly compete not only on the ground but also in the digital space, where public opinion is shaped rapidly through short videos, live broadcasts, graphics, reels, posts, messaging campaigns and data-driven communication.
Recognition at the national level
Maske’s elevation to a larger responsibility is being seen in Chhattisgarh political circles as recognition of his long experience and contribution to the BJP’s digital organisation.
The development is particularly noteworthy because the BJP’s national social media operation has been associated for years with Amit Malviya, who played a prominent role in shaping the party’s digital communication strategy. Maske’s emergence at the national level therefore marks an important moment for a leader who has worked extensively at the grassroots and state level.
For Chhattisgarh, the development is also a matter of organisational pride. A leader who began building political communication strategies in the state during the early phase of the social media revolution is now being entrusted with a larger responsibility at a time when digital communication has become central to modern political organisation.
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Science background, technology orientation
Maske’s academic background is also considered an interesting aspect of his profile. He has an M.Sc. in Chemistry and has been associated with teaching and academic activities, besides developing knowledge and interest in computers and technology.
The combination of an academic background, teaching experience and practical exposure to digital technology has helped shape his approach towards political communication.
Those familiar with his working style describe him as someone who keeps himself closely connected with changing technological trends. In the rapidly evolving digital world, where artificial intelligence, short-form video, data analytics and new social media platforms are changing communication patterns almost every day, such adaptability has become increasingly important for political organisations.
A new phase for BJP’s digital communication
The BJP’s decision to give greater responsibility to experienced digital organisers is being interpreted as part of the party’s broader effort to strengthen its communication architecture.
The challenge today is no longer merely to be present on social media. Political organisations have to understand changing algorithms, audience behaviour, content formats, digital narratives, rapid-response communication and the responsible use of technology. This is precisely where experienced organisers such as Maske can play an important role.
His supporters and colleagues in Chhattisgarh believe that his elevation will not only strengthen his own political journey but could also provide greater visibility to the state’s contribution to the BJP’s digital organisation.
From an early experiment to a national opportunity
Looking back at the 2013 election period, when social media was still at an early stage of political adoption in Chhattisgarh, Maske was already talking about using Facebook, WhatsApp, videos and digital communication to connect the BJP with voters. More than a decade later, that early understanding of digital politics has acquired a much larger significance.
The rise of Deepak Maske therefore represents more than an organisational appointment. It reflects the transformation of Indian politics itself — from traditional campaign methods to a highly connected digital political ecosystem.
For Chhattisgarh BJP workers, his new responsibility is being viewed with enthusiasm and optimism. There is a strong expectation that his experience, technical understanding and familiarity with the changing digital landscape will help the party build an even more effective and contemporary social media strategy in the years ahead.
For Deepak Maske, the journey from Chhattisgarh’s early digital political campaigns to a larger national responsibility is a significant recognition of experience, adaptability and the growing importance of technology in Indian politics.
